Method we used to reach our goal within the group
Would different themes adapt to different people?
Would a mascot make the app more entertaining?
Can more features and help guides get the impression of getting users to use dreams for more than a month?
Conducted last minute interviews
The questions were about how to handle scenarios tied to the hypotheses, to be able to personalize appearances on apps, websites and the benefits of these, how mascots generally affect experiences in different forms. Whether guidance affects one’s understanding of services and experiences.
Resemblance & similarities for validating our hypotheses
Gathered all the interview answers – 15 interviews
Building up some resemblance or similarities between the answers to identify important data which will go towards validating our hypotheses.
From the results we gathered, we could answer our hypotheses, providing Dreams with useful information about understanding their customers needs and how to further improve the app.