Digital marketplace to buy and sell B2B
How do we engage users to 100% profile and Showroom completion during the registration process?
How can we get users to upload offers in the web shop?
Method we used to reach our goal within the group
“A clear onboarding process will make users understand the value of a membership plan with AreaChica.”
“Users will complete a profile if they are shown what counts as a finished profile.”
“Improved user flow regarding navigation and more well-formulated communication will make it easier for users to navigate and understand different site pages.”
Design tools and methods to help us move forward in the project.
Key user interviews before wireframing
Reference: original website homepage (old)
Low Fidelity prototype – homepage
High Fidelity prototype – homepage
See all prototype flows for each solution by following “prototype” button. There we showcase 3 flows
Qualitative data